When Owlet was just leaving the nest, Dwight from KURRENT helped create their iconic logo.

Owlet Baby Care is a company who builds innovative baby monitors that use pulse oximetry to detect the baby's vital signs while sleeping. Owlet needed a solid logo that they could build the company behind. Before we started the process of drawing concepts on paper, we really wanted to understand the product and the target audience. We researched the target demographic to determine such preferences as colors and shapes that would be most attractive and how this audience would react to those design elements. Out of over 500 brands in the UEC Awards, the Owlet logo took Runner Up in the Best Brand category in 2013. Owlet is now a well-known brand in the baby care industry and can even be found in stores like Buy Buy Baby and Babies-R-Us.